Use Statistics Filters and KPIs

Interpret event, audience, duration, language, retention, and other KPIs with reproducible filters.

Best for: Authorized producers, analysts, accessibility leads, organization owners, and support staff.

Before you start

Availability depends on role, event access, plan entitlements, retained source data, export/AI/statistics features, and privacy policy.

• Confirm exact organization, event, language, and reporting period.
• Verify requester, recipient, and retention/privacy authorization.
• Preserve raw source data before cleanup, editing, or deletion.

Step by step

1. Open Statistics. Confirm organization/role.
2. Set range/time zone. Align period.
3. Set event/team filters. Record them.
4. Read definitions. Event, session, viewer, view, duration, usage, retention.
5. Compare cautiously. Schedule, distribution, bots, incomplete events, freshness.
6. Drill into events. Use context/audit.
7. Cross-check billing separately. Different definitions.
8. Document report. Filters, time, freshness, caveats.

What success looks like: The deliverable or analysis is correct for the intended scope, reviewed, reproducible, and protected according to policy.

Check your setup

• Another analyst reproduces view.
• Definitions stated.
• Billing not conflated.

Troubleshooting

KPI changes

Check late data/freshness/filters.

Event missing

Check time zone/range/team/status/retention.

Invoice differs

Use billing meter/rate definition.

Security and operational notes

• Approximate viewers are not exact people.
• Protect access.
• Record filters.

Related guides

• Understand Retention and Event-Level Statistics
• Interpret Audience and Technical Analytics
• Understand Usage Meters and Overage

Documentation status: Draft for operational, privacy, and analytics review before publishing.